I still can't believe that was only 26 years ago or 27 years ago, and how fast the whole world has changed, and AI is only gonna amplify that.

Totally agree.

Technology has never, um, solved a flawed problem.

It can, it can help improve something, but it might amplify something that's worse.

And, you know, I heard someone at a conference the other day say that the funnel is dead because of AI, and, uh, I vehemently disagree.

I, I think the funnel has accelerated and the path to purchase for consumers has changed because of AI.

But from a marketing perspective, um, I still believe that you have to create awareness around a product, you have to create some sort of attraction, and you have to get to an acquisition or purchase.

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