Can you share a little bit about the types of outcomes that you're seeing?

Yeah, I mean, with our company in particular, we're seeing the outcomes called EMV, which is earned media value, which is basically measuring engagement on social posts.

But a lot of people are just building AI workflows, whether that can apply to any industry, just for the sake of building AI workflows.

And things change so fast that a company that was super hot a month ago is probably not so hot today.

I mean, there were companies six months ago that were developing, building AI influencers.

That's not really a thing anymore.

Companies kind of ditched that and now are not leveraging that at all.

What are you seeing in misconceptions in AI?