Can you talk about coming up with that concept? What was that like?

Well, it was thinking about an elevator.

And, you know, I had a friend years and years ago, and the person was a really strict kind of person in the way they, you know, ketchup can only be on the side, not on top of the French fries.

Don't look at the elevator numbers when you go up.

That kind of thing.

And I always thought that's...

Because I'm not that person.

The women's group.