... and the types of organizations that you work with?

Yeah, yeah.So the core of our business is really still the same as that six-month contract.

Now we just have a team built around our consulting offering but deep embedded strategic consulting.

So most of our clients are mid-market to enterprise technology companies, tends to be B2B, tends to be, like, high touch enterprise sales motions that want our services.

But we've worked with B2C and PLG companies and that offering is we embed and integrate an experienced team of product marketers led typically by a principal who is a former director, VP.

They've built and led product marketing teams in-house, and then they'll bring in a few consultants from their pod who are senior product marketers, sometimes directors who are just focused on high impact individual contributor work now at Fluvio.

So we increasingly built up our hiring bar, and now we have very senior folks all the way through the organization.

So could you talk a little bit about the topic of strategic expansion and why it was so important and invaluable to your business?