So that confirmation bias, I think, is embedded in many different aspects of the investment process.

I think the last time I read, I think academics have identified something like 150 different biases and have tested these.

These are repeatable circumstances when people make these types of decisions.

I think it's useful to try to categorize them in a couple of different ways.

Anastasia mentioned Danny Kahneman.

who's a little bit of a pioneer in this area.

And, you know, he said that we kind of have two different parts of our brain, kind of a system one and a system two part of our brain.

additional kind of cognitive bias as advisors recount their, you know, their kind of daily lives to you.

Please continue on.

I'm going to oversimplify it here for just a second.

So if you've ever, there's a book that was written by a Princeton economist.

So Danny Kahneman wrote a book.

He won a Nobel prize for some of his work in behavioral economics.

And he wrote a book called Thinking Fast and Slow.

And essentially what he summarized is our brain has two components to it.

So yeah,