This is just a conversation.

I was, I mean, I'll just be honest.

But last week I was on this Edward Sturm podcast and he just zoomed in on like listicles and was like, but like there's all these people and these data suggesting that listicles are being like punished by Google.

And I was like, every single one I've seen, like we did like a, I wrote a point by point teardown of Lily Ray's post that was very strategically worded as a question.

Is Google cracking down on self-promotional listicles? So she never actually says it.

And then she presents this sort of leading kind of data, but just always asks a question.

And we had clients being like, you guys, should we worry about this? And I was like, literally at the end, she shows that Almost all of the examples she's using have massive amounts of AI generated content.

I