What role does fitness play in leading and living an awesome life?

Man, I think we know each other really well.

We've gone back how many years, Jeff? I mean, you've...

you were essentially the first person that ever really, uh, you know, outside of Morgan and I, that instilled belief into us, um, before we were financially qualified to rent a building, uh, we rented a building from you.

And, um, I know that you know this story well, but, um, I'll answer your question, but I want everybody to know that you're not only believing in the people that you're leading as a franchisor, your franchisees and all of their employees, but you always have given outside of any expectation of return.

And I'll never forget that from you when you rented a building to me when I was getting kicked out of my parking lot and no landlord would underwrite me because I was young and broke and didn't have enough money.

And And you said, you know what? Your quote was, this thing is sexy.

Yeah.

Thank you, and I hope you enjoy the episode.

Yeah, so the culture is carried forward by the 3,000 trainers, right? We all have an extremely high standard.

They embody championship culture as well.

Our VP of fitness, Matt Morris, myself, our programmer, Travis Madonna, our education fitness specialist, former head trainer of the year, Katie Bell, her team.

We are the tip of the spear, but our trainers... it's very important to us to maintain, to, to, to focus on our employee, our team members, our trainers, our franchise partners first and make sure that their experience in this organization is top notch.

Right.

And like, I'll say that publicly because, uh, even, even, um, you know, the membership is a close, very, very close second, but franchise partners, trainers are what are going to carry this culture forward.

You know, why is that? What's you know, what's behind that? What's the kind of belief and thesis there?