But with LLMs that may or may not be the case, right?

Yeah, yeah, that's exactly right.

It's a lot harder to game the LLMs.

And it's really, it's not worth your time and energy to try and game them.

I think this is the interesting thing to me What's more interesting is that you have tools available to understand why the LLMs are saying what they're saying about your brand and why they're recommending you or not.

There's actual ways to understand that.

And to me, that is far more interesting than sweating the rank or things like shared voice, which we can talk about a little bit more.

Yes.