We have ontologies right and then we have vocabulary files to say for this entity you know called "a customer" in our ontology that has tons of instances underneath that there are properties that can be applied but there is a strict vocabulary file that it has to look at to go oh i know these are my choices or how I can define that its literally building additional representation of your own business And [clears throat] when you click-

Yeah what do you do with it? Right.I get if you doing marketing campaign or you need an answer questions from RFP But like What's the day today practical use so w--we built For our brand Ill specifically speak about the work we done Is You Know That Whole Layer In Building That Toolbox And Then Attaching Our Agent Frank Which Stands For Franchise Resource And Network Knowledge Um Allows Our Operators To Uh A Dashboard That We Built As Kind Of A One Stop Shop We Call It Grouch Dot Os So Grouchos But With That With That Agent This Dashboard Like Our Operators Can Go In And Get Any Sop They Can Get Any Video They Can Get Any Make Instructions They Can Get Anything Related To Their Fdd They Can Get I Mean Literally Whatever The Thing Is It Resides And Then We Monitor It We Monitor The Questions Coming In And If Something's Not There We Go Build It If It Makes Sense To Have It Within Within Our Structures And Our Systems Today So It Becomes A Factual One stop knowledge base for quick reference.Like ,you cant talk to director operations .You Cant Talk To Me.You Cant Talk To Field agent on demand right but you chat with his agent on demand and you know our job is to make sure that the results that were giving are accurate and the only way to do that is through what we just discussed and that is the hard part and theres no other way to do that but to roll up your sleeves and do it like period like you just got to get this shit done Yeah.And Derek,do you see a lot of other restaurant brands doing this?Is this common at this stage No Im definitely uh challenge thinker on this front im pretty sure was exactly one of the first things that we realized we could do with this which is if if you could be in every restaurant with your experience your knowledge your access to information your you know long history with doing what youre doing if you could stand there in every restaurant and coach somebody every day and ask every question identify every problem and solve it right there on the spot you could do that right can you do that across thirty stores now thats absolutely impossible and the further you get away from you Its like ripples in a pond,right?and the less time you spend.And we noticed the same thing.I can have all hands here and say,"This is what we're doing.This is why it matters.This is how we do it",et cetera, et cetera.But the further you get from the core strategy part of the business against the ripples in the pond, and we would look at what people were saying to customers and look at the presentations that they were making prospects, and you're just like,how, how is it so degraded?"You know.but when you make things canonical,like you're saying, right, and inject them into the work stream,i look at presentations that an account manager makes to a customer and it's like whoa i couldn't have said that better myself like and it's tied to a design system so it always you know used to get i'm so sorry i can't make my thing going to do not disturb Are you sure you running a tech company over there yeah let me ask claude how to make that happen anyway you're basically cloning yourself and the other leaders in the company and then injecting them into the work that everybody else is doing.And it's a really powerful effect Omnipresent.yeah Well derek lets back to the backup house you former operator My heart is within the four walls.It's tough being a general manager today.this is all great but most of the work in a restaurant is Hands On Training Guests Slicing meats How does this actually affect their world and how do you look at At the end of the day hospitality is human derived Period Humans are fallible and so is technology um so ii think as society changes and morphs and adapts and and we can bring in these intelligence layers into our operations and then automate some of these mundane and repetitive tasks Specifically our general managers and shift leads are doing right you know the inventory counts or the placing truck orders Or having to print this so they can go do par levels fill in the blank right you know how many hours a week are spent on actually Placing Truck Orders and Yes We Have franchisees that have been with us for twenty years and their institutional knowledge cannot be replaced because they have that instinctual gut.They walk into a walk-in not write anything down and know exactly what they need to order.How do you take that level of knowledge and shorten the learning curve to a new franchisee?You do that through automation.So if you have a source of truth with a singular menu coming from all of your channels into your point of sale,then taking that information and sending it to clear cogs example Who Has Taken All Of Our Recipe Work and taken everything down to the slice ounce cut box whatever convert that to nomenclature Brand uses understands Every Single Day Because You Know Called something at this brand is called something else at Groucho's, right? And so that what it's called over there doesn't make sense to us.

So we take all that information, you synthesize that and distill back, you know, a daily prep sheet, a daily pack sheet, a daily recipe sheet.

And if you do this right and accurately- A truck order, you know, and then there's automation that can happen after that.

But I mean, that's gonna require another third party through broad lines.

And those are things that are happening, and that's where I think where the synthesis layer comes in.

And then like the, the, the big piece, you know, with Fresh KDS and you guys is, you know, the friction point for adopting ClearCogs for our franchisees was the physical act of having to print this long-

Or even better, what the vision is and why you wanted it.