What is one thing that the Atlanta Braves are doing today that the people in this room might be surprised to learn about? And can you share what that is and what's the impact? that you've seen?

I think that's a great question.

One of the things that we're doing today, and I don't think we understood what this was until we started working with Justin from a business strategy perspective.

As you all can understand, anytime you're in sports or entertainment, things move very quickly.

So a perfect example is that we had a game last night, it rained out, we weren't able to play the game, we then had to do a double header today.

And so that impacts ticketing, that impacts marketing, that actually impacts how you do promos.

And so what we have started doing, or I have to really put it on Justin, he has brought together the business leaders that are in marketing, that are in sales and operations, that actually focus on what we have to do from a day-to-day perspective.

not just for efficiency, but really to help people perform, grow, and thrive? How are you using it in the talent optimization framework? And we'll start with you, Doretta.