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Derek Walker
Derek Walker is the founder and "chief instigator" of brown & browner advertising, a small agency in Columbia, South Carolina, and a veteran ad-industry copywriter and commentator on diversity in advertising.
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APPEARANCES
1
PODCASTS
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Nov 3, 2026
Derek Walker: Be the Coach, Not the Cheerleader | PO Notes (Short)
0:53

Philip OakleyHOST
I asked Derek a question from our friend John Lyons about what marketers and creatives take for granted, and he came back with this.
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1:10Derek WalkerGUEST
Coaches are watching the game, responding to the score and what's going on and everything.
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1:16Derek WalkerGUEST
Cheerleaders, have you ever noticed cheerleaders have their backs to the game, most of the game? They're looking at the crowd.
7 MINS LATER
Derek Walker: Be the Coach, Not the Cheerleader | Brand Builder (Long)
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13:40Derek WalkerGUEST
And I was at home and I was looking at it and you know, we're a young married couple and my wife walked by and she looked at him and she goes, your work is better than his.
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13:49Derek WalkerGUEST
So when are you going to the portfolio center? And the very next day, because I don't know what happened, that window opened and went, okay.
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14:00Derek WalkerGUEST
I graduated from the Portfolio Center in a year and a half when it was a two-year program.
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14:04Derek WalkerGUEST
But I also worked 40 to 65 hours a week at Pizza Hut and got my first job at Kramer Crassel.
41 MINS LATER