Skip to main content

Derek Walker

Derek Walker is the founder and "chief instigator" of brown & browner advertising, a small agency in Columbia, South Carolina, and a veteran ad-industry copywriter and commentator on diversity in advertising.

Nov 3, 2026

0:53
I asked Derek a question from our friend John Lyons about what marketers and creatives take for granted, and he came back with this.
1:01
On the agency to the client, we are not your cheerleader.
1:05
We are assistant coaches.
1:06
We are your offense and defensive coordinator.
1:09
We're your coach.
1:10
Coaches are watching the game, responding to the score and what's going on and everything.
1:16
Cheerleaders, have you ever noticed cheerleaders have their backs to the game, most of the game? They're looking at the crowd.

7 MINS LATER

8:37
You have told me this.
13:38
They'll know exactly what you're talking about.
13:40
And I was at home and I was looking at it and you know, we're a young married couple and my wife walked by and she looked at him and she goes, your work is better than his.
13:49
So when are you going to the portfolio center? And the very next day, because I don't know what happened, that window opened and went, okay.
13:57
I went down to the Portfolio Center, registered.
13:59
I worked.
14:00
I graduated from the Portfolio Center in a year and a half when it was a two-year program.
14:04
But I also worked 40 to 65 hours a week at Pizza Hut and got my first job at Kramer Crassel.

41 MINS LATER

55:30
What's the difference in those two in your in your terms? A job is

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.