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Derek Smith
Chief Product & Technology Officer at Aberdeen Adviser, the UK financial advice technology and platform business.
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Oct 15, 2026
The Broken Financial Advice Process: Who’s to Blame? | Derek Smith, Aberdeen Adviser
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4:31Sam OakesHOST
What are you doing? What's your main focus yourself? And also, how are you interacting with those financial planning companies to understand how to improve their businesses?
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4:41Derek SmithGUEST
The key purpose for me joining was to build digital product development as the DNA of how we run our company.
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4:50Derek SmithGUEST
We had people who had knowledge of that, but we were mainly working with partners to build our software.
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4:57Derek SmithGUEST
Now, one of the challenges with that, if you don't have digital as part of your DNA now, you cannot build those products and services that your customers need.
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5:05Derek SmithGUEST
So we've hired about another 70 to 80 people into our product and technology company, and that is all digital.
14 MINS LATER
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18:45Sam OakesHOST
But why might that be? And also, what have you done in the last 18 months to make some really good improvements?