But before we go into that and start talking about the BOA and what it does for the industry, could you give the audience a bit of an overview of your career in horticulture?

Well, actually, my career in horticulture started in agriculture.

My parents were farmers in South Cambridgeshire.

I was the farmer's son who went to the university in Nottingham, applied for a job with ICI Fertilisers and ended up working in Nottinghamshire and Lincolnshire supplying, well, not supplying, but advising farmers on using ammonium nitrate and how to put more ammonium nitrate onto crops.

how things have changed.

I was there for six years and then they lost the contract or ICI lost the contract with the government for cheap gas.

They made the older people redundant and the younger people thought, what's the point in stopping here? We'll go and get a career somewhere else.

nursery.