What do you guys think?

Yeah, it basically would have Gsheet, where it would take in some of the important paid metrics of clicks, impressions, CTR, conversion rate.

And then some of the other useful ones are the quality score and lost impression share.

And on the organic side, obviously, I would take organic rank as it relates back to the keyword, as well as I would typically use a tool like Ahrefs to pull the top 10 search results.

And I basically would line these all up in a horizontal grid.

I would also take the ad groups and like next to all of these metrics, I would basically just do like some basic average ifs formulas where it would be like, what is the average clicks for this ad group? And so because I would do that across all of the keywords being targeted, it would then automatically conditionally format if a certain keyword was above or below the average.

And so then I would do that too with like conversion rate and things like that.

Like, have you thought about that at all?

So without naming names, can you give me an example of the best sales pitch you've seen and the worst?

Yes.

The, the best ones that I've been on, as funny as it is, aren't even necessarily the ones that we win.

But, uh, this'll, this kind of plays into the improv thing too where so much of it is a vibe.

And a lot of times it's just like, you know, it's either the pricing is too high or there's suddenly some CMO comes in and puts a kibosh on it.

But, like, the, the best pitches that I've, I've been on usually are, A, they're in person, and you're really able to, like, feel the energy in the room as well as, like, play off your, your, your colleagues and, you know, even pick up on, like, small m- micro expressions that, like, the client or some of the people in the room might be just showing.

Those are always the best ones.

Back as a pirate.