Yes, definitely.

Yeah.

What's everybody else doing? Boring.

Here's what they're doing, but here's some other things.

Let's make this your policy.

Let's make this uniquely yours.

Let's look at options that maybe one or two companies might be offering this benefit.

Why are they doing that? How are they heading in that direction? Where could we help maybe guide them a different way if it makes more sense for their teams? So for me, benchmarking gives me more a sense of kind of the overall state of the industry versus specific policy benefits.