Here's Derek's perspective on what it takes to create organizations where physical therapists want to build long careers.

So we define culture as the personality of the organization.

And because it is a complex topic, I think it's kind of nebulous.

The word culture has kind of run me the wrong way a little bit because it's almost like it's this thing that happens to you or it's just like, wow, I can't quite put my finger on it, but it's just kind of how it feels here.

That that is I think that's a real perception, but at the same time, like a fallacy to think like you can't drive it, you can't control it, you can't influence it.

So culture is the personality organization.

What does that mean? That means It's everything that you say you do, that you actually do, that you say you won't do, but someone sees you do it.

Right.