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Derek Cornish

Derek Cornish

Co-owner of Top Home Improvements, a Grand Rapids/Traverse City, Michigan home remodeling company (bathrooms, windows, roofing, siding, doors).

Sep 17, 2026

1:10
How did you get into home service, and what were those early days like?
1:13
So actually, I was, uh, working at a company screen-printing, uh, sport apparel, and, uh, they were kinda going down.
1:21
Lost my job and went home.
1:23
Was bummed out and just got online and saw this ad for company vehicle at 100K plus.
1:30
And, uh, so I jumped on, ended up getting the job.
1:33
Actually brought me in for an interview for, uh, canvassing and call center.
1:37
I was like, "Well, I really wanna be in sales." So they brought me in for another interview, got that job, and, uh, from there took off.

40 MINS LATER

41:52
Ob- obviously you get to know them, but when most people give up, what are some of your best tips?
25:41
And and then putting in a system that sells value, not the price.
25:46
And we've done it the barbaric way.
25:48
If anyone saw us before this last year, they wouldn't even know how we were operating.
25:54
Our back end was dirty.
25:55
I mean, not install, but like the books.
25:58
We were still growing.
25:59
We were still doing we're still bringing in money.

8 MINS LATER

34:12
You know, all of that stuff.

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