Can you talk a little bit about just how you think about that time in your career, that time you were at Finovate, but also just as you were building Evoca into what it became before it got sold? Just sharing some of your perspective on that I'm sure would be fascinating.

Yeah, h- happily.

I, [laughs] I look back very fondly.

That was, like, the defining part of my career, without question.

I was with Evoca for about 15 years.

I think I was number eight or nine into the business, and took on a role as one of the kind of founding partners to try and build something that would be valuable in the industry.

And when I think back on it, there's kind of four things that stand out for me.

I'm in the middle of coaching a lot of the companies as they get their seven-minute demos ready to go, and I'm curious what advice you have for this year's demoers who are currently working on their seven minutes or maybe trying to think about how to get the most out of the show more broadly, not just focusing on the time on stage, but what are some of the other things that you can do to kind of take it to that next level? What advice do you have for this crop of demoers, many of whom are coming to our stage for the very first time?