How do you recommend that leadership address that? And how do they pick or how do they decide really what AI tools is best for the company?

I mean, deciding which one is best is super challenging because the best one is constantly changing, like faster than, you know, you picked Salesforce.com maybe 10 years ago and Salesforce is probably still good.

It hasn't really changed that much.

But whatever, AI is probably pretty different than it was a year ago.

I don't know that it matters that much.

I mean, certainly at Port Knox, we were using ChatGPT.

Then we moved to Cloud.

So it seems threefold like.

But if we look at the whole corporate strategy there around security, where are organizations going wrong?

I think the key is in assuming that I can fix people if I just train them enough that they will stop doing the things that hackers take advantage of.

And what my background in cognitive science says is that's just not going to work.

In fact, there was a study that came out recently about phishing training where they looked at eight months of phishing training and at the end, Almost everyone had clicked on at least one, even though they got all this training.

Everyone fell for it at least once.

Not everyone, but the vast majority of people made a mistake because on your worst day, you're really busy.

You're just going to do a dumb thing.

And back to present day, Port Knox, great name, by the way, I suspect it's a play on words of Fort Knox, obviously, but, and you can share, can you tell me more about the company, the kind of problems that you're solving and maybe what we can expect from you next year?