You might not even have a name.

Yeah, if you're...

Like, honestly, the first dollars should just go to understanding who your, like...

Or trying to find out who your hotel is for, honestly.

That's, that's what the foundation is.

'Cause if you find that out, if you dial that in, everything else is gonna fall into place.

It's just like, it's just like everything else.

But I feel like it's worth talking about because people are kinda just like, "Well, are retargeting ads as powerful as people say?" And are, are there ways to do it without feeling like you're stalking your guests?