
Dennis Moore
CEO of the Financial Planning Association (FPA), MBA, CFP® professional and longtime advocate for the financial planning profession.
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Oct 5, 2026
Brand Stories: FPA PlannerSearch
9:05
9:15
24:22

Allie ZendrianHOST
So Dennis, if you don't mind, was there anything in the process as you were going through this that you were kind of surprised by or maybe assumptions that you came to the project with?

Dennis MooreGUEST
I think with, again, with Robert and Jamie and teams, we all had kind of an end vision in mind to be able to shine a light on financial planning and really talk about Talk about financial planning.
15 MINS LATER

Allie ZendrianHOST
How much of an impact do you think that this is going to have for planners practices, knowing that you're getting pretty reliable information out of this system? I