How, how do you do that?

Yeah.

I th- I ...

And it, it, there are various ways in which we see companies, uh, starting to, [sniffs] excuse me, starting to do that effectively.

Um, one way is, um, uh, accountability and making sure that, um, leaders are held accountable to their part of reputation, um, uh, in, uh, related to their functional remit areas, the, the stakeholders they have more direct, uh, influence over.

Um, we see that boards are also asking for reputation audits of organizations.

Uh, they're also asking for reputation audits of, um, business partners, uh, and, and, and, uh, and external parties.

Um, let, let's, let's talk then is a little bit about these moments that, that test leadership and, uh, you know, what are the skills in your view and in your experience that are critical for top leaders to display under pressure?