the very specific ask is a vital part of your pitch.

Mm-hmm.

Yeah.

I think that's another, um, trouble spot for a lot of people is people wanna start br- 'cause you wanna cast the net as far as you can, so you, you know, "Oh, I do all things for all people all the time," because you wanna capture, you know, as many people as you can.

But I- I'm understanding more and more of what you're saying and how true it is, is to be more specific, and then people will be like, "Yes.

Okay.

I, I don't have a problem with scheduling, I have a problem with, you know, my digital filing," or, "I have a problem with, uh, social media posting," or something like that.

'Cause often, you know, you know this, they can see things that you can't see, 'cause they're just, it's that outside perspective that is valuable for the business owner.