probably about

80%.

Yes, yeah, exactly.

So I think mine's probably about 95%.

And I hear this a lot where I think we're just taught as women to minimise.

You know, to minimize our accomplishments, minimize our achievements.

And I often see two people almost compartmentalize money a little bit.

How do we cope with that next level? Because we can have money mindset up to a point and then it stops us.

And to the outside observer, the derailing just looks like what that what just happened there but you know very well and obviously um anyone who's understanding of of money blocks and the mindset and some of your beliefs um what what is the book about primarily and i'm probably really interested in the the backstory what what caused it you know quite often you talk to an author and it's their own overflow of their own journey you know smoking what they're selling um to the point where they've released it for themselves and then they're teaching others is that is that the case for you

Definitely.

So I am a kind of a serial entrepreneur.

I suppose I started when I was nine years old doing stuff, but I was never really good at actually making money from it.

I think I got so much in the early days out of just having my own business and selling and being creative.

It wasn't until I was in my twenties that that became a real problem.

It's fine being a kid and not making any money out of your business ideas.

Dirty.

What got you started to go, I'm now going to go into money mindset?

Well, like I really wanted to be an entrepreneur from a really, really young age.

That was something that I don't know where I got the idea.

I know I read Babysitter's Club books as a kid and I was like, oh, my God, these girls can make their own money.

But I think it was also just I was just a very creative kid and I always had a lot of ideas.

And I would say.

And most of them didn't go anywhere because I had that creative brain that would think of things and had that shiny object kind of syndrome.

How was that when you brought on your first staff member? Do you remember what it was like for you? Was it sort of hard to let go or you were just like, please take it?

So when you're starting out, most of the time, and this isn't always the case, but most of the time, the fear is around, is this going to work? Am I actually going to make any money? How am I going to make enough money to be able to pay the bills or to replace my income and things like that? So do you think at that stage, that's the hardest part in terms of working on your money mindset and how you're sabotaging yourself in terms of your growth.

I think so mostly because sometimes you don't know what you don't know.

And that I think is the hardest part because you're feeling very vulnerable.

You feel like a turtle without its shell.

You feel like every decision is so personal.

But I think honestly the hardest thing for women is how our decisions impact other people.

And there's so much that goes into our pricing.

And I need to earn this amount of money to make that happen because the impact I want to have on people as much as anything else beyond what I want for me personally, That was quite a difficult thing to sort of get my head around, I suppose.

But I might just let you introduce yourself if, if that's okay with you, for anyone that doesn't know who you are.

Sure.

Gosh, where to start? So I, um, I'm someone who's always been a personal development junkie, really entrepreneurial from a very young age, and I really got stuck though because, one, I had undiagnosed ADHD, but all of the business ventures that I tried, I would get to a point where I would feel so, so stuck and usually it was about money, asking for money, being scared of money, but not really realizing that that was the problem.

And I started to think about all the things I was learning in the personal development world, and I kind of always thought that they were separate.

It was like, that's the nice, lovely personal development world, and then there's the gross money side, and I was a bit ashamed of that too, that I actually was ambitious and I wanted to make money, and I felt like those two worlds could never meet.

So I decided to mix those a little bit for myself and share that with, you know, other people, as women tend to do, and I realized that how many other women were feeling the same.

Feeling blocked about money, feeling scared about money, sabotaging ourselves when it comes to money, not because we're, uh, we don't have the talent or skills to run businesses.

[laughs]

but the fear or the wall comes up of course what do you think's a really nice kind little place to start okay

here's a very little one but it actually is so it contains multitudes right so um I probably first heard this affirmation like something like 20 years ago and I kind of modified it to be I serve I deserve and you would have you would have heard me talk about this before I think this one is such a great one that comes up around guilt because often when we're nurturing people, we burn ourselves out to the point of no return.

And we're never actually receiving in.

So you can look at this in a very tiny way.

If I serve, I deserve.

You know what? I'm going to take a lunch break.

I'm going to go and pee.

What about the incremental upgrades? Tell

So, so changed my life, but also just the idea of, is what i get so passionate about is to help women see that sometimes these things that we're telling ourselves are facts are actually thoughts and we can have some openness to see where they came from um and and are they helping us and if not how we can ship them um i've heard you speak of money mindset and what i find is fascinating is you say that there isn't a big difference in the facts? Like if someone can have the same money mindset and have 1,000 in their bank account or 100,000 in their bank account, could you speak a little more of that?

Yeah.

So I think it's really easy to buy into the fantasy of um perfection our own perfection and when we're finally perfect or when we finally lost that 10 pounds or 20 pounds or when we're finally perfect or we're organized enough or we've got the perfect system um then somehow we'll be deserving of wealth because we often think of like oh, who would I be when I'm wealthy? And it's usually nothing like we are in reality.

And so we're putting this barrier between ourselves, right? It's like, well, I'll definitely be thinner.

I'll definitely be nicer.

I'll definitely never shout at my kids.

I'll be more organized.

our

So it's really interesting that even when you say it's a critic-proof price, even a $0 price, a free will, is not enough for people to take action.

It's not.

The other thing, though, I think that we're trying to do sometimes is you cannot compare your prices to other people.

As you said, you've got to have blinkers around that because there is a lid for every pot.

There is a client for every type of business that you want to run.

That doesn't mean that everybody would want to work with you.

Some people love the idea of Here's the package rate.

Can you talk a little bit about the importance of the follow-up?

Now, can you talk to the audience about what steps you can take to start creating those boundaries to protect yourself?

Wow, yeah.

It's really tricky because I think it is such, such a spectrum for people, and I really like to, when I'm working with someone, find out more about, like, their money personality, their money archetype, because what feels like a reasonable boundary for one person can feel like the scariest thing for somebody else.

And especially when it comes to money and business, there's a particular money archetype called the nurturer, and a lot of the time with this archetype, they struggle with boundaries the most because they're used to being the caretaker.

They're used to pushing aside all of their needs for everybody else, and this particular archetype really struggles with receiving.

And of course, in a business sense, that means charging anything for what they do.

And this archetype often gets stuck in literally just making that leap from free to paid work, which is why so many of them get stuck in day jobs for so long.

No.