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Dejan Bodiroga

Dejan Bodiroga

President of the EuroLeague

Sep 2, 2026

5:30
Uh, Mr. Bodiroga, from the league's perspective, so from Euroleague's ex- perspective, how intentional is that economic impact in the way the Final Four is designed?
5:40
Uh, first of all, good afternoon, um, to everyone.
5:43
Also, it's great pleasure and a great honor to be, to be here.
5:47
It's, uh, yeah, um, it's huge impact, uh, they have Final Four in the, in the economic terms.
5:55
Um, I think that, um, Final, um, Final Four is show that is the- A strong and, uh, consistent, uh, growth.
6:06
In the last three Final Fours, um, we have total impact, uh, total economic impact between 100 and 160 million.
6:16
Is, uh, is something, uh, is huge, and we are happy with this result, and we want to improve this.

21 MINS LATER

27:30
You know, I'm sure everybody is wondering how important is the long term impact an event like the Final 4 will have when you're making decisions about which country, which city is going to host this event.

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