
Dejan Bodiroga
President of the EuroLeague
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Sep 2, 2026
Mega-Events as a Strategic Economic Catalyst: The Case of the EuroLeague Final Four 2026
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Dora PanteliHOST
Uh, Mr. Bodiroga, from the league's perspective, so from Euroleague's ex- perspective, how intentional is that economic impact in the way the Final Four is designed?

Dejan BodirogaGUEST
It's, uh, yeah, um, it's huge impact, uh, they have Final Four in the, in the economic terms.

Dejan BodirogaGUEST
Um, I think that, um, Final, um, Final Four is show that is the- A strong and, uh, consistent, uh, growth.

Dejan BodirogaGUEST
In the last three Final Fours, um, we have total impact, uh, total economic impact between 100 and 160 million.

Dejan BodirogaGUEST
Is, uh, is something, uh, is huge, and we are happy with this result, and we want to improve this.
21 MINS LATER

Dora PanteliHOST
You know, I'm sure everybody is wondering how important is the long term impact an event like the Final 4 will have when you're making decisions about which country, which city is going to host this event.