So what kind of got you into realizing that that is an actual craft or something that people could develop? What kind of got you into understanding about the voice and how to use it?

Great question.

I have a, what you might politely call, non-linear career path.

As you just mentioned, I have worked in corporate and public sector, so McKinsey, Bank of America, Bloomberg, Genomics England, but I'm also a trained classical singer.

I have a master's in vocal performance, and I performed on stages in the US and Europe for several years.

And it was about a year ago that I realized that I could bring those two hitherto parallel and untouched, un-intersecting universes together.

So I had this moment about a year ago where I had come back from maternity leave for my second child and my brain slowly came back online, but my heart really never came back online into my job.

And I think I've had some examples in the past, but I wonder if you could perhaps provide any in that sense of those that really focus on that and those that perhaps don't.