It's a

world of difference.

I mean, some things are the same, which is, of course, you know, you have to be responsive to your residents.

You're there to be the voice of your residents.

And it's really, really important to remember that.

But I think where it's different is that in municipal politics, it really is about you because there's no parties.

So it's about your brand.

To the undecided voters, why should they give your vote?