Yeah.

It is like, look, if we would like this industry to flourish, it's because we're making every time easier for a traveler to just have that desire, go ahead and, uh, you know, pack their bags, and it is like, and go explore the world.

So there's like, that is always the desire.

The question is, uh, it is like, uh, there are other concerns around sustainability, around safety, around privacy and so on and so forth, that will always have to be an equilibrium within this desire to travel.

Yeah.

So and if we're talking about an AI future where in fact it is not exactly that cost of acquisition that is driving the decision, but it is more the breadth of the product that is the one that is driving my decision, then it is a pretty equalizing playing field to everyone.

So it is like, it is who's gonna be able to put all of the, of that proposition best.

Now the question is how much IT you're gonna need in order to deliver all of that.