But I wonder, is it really competition now or is it just, um, a necessary way to continue to exist as far as expanding the branding?

Well, absolutely.

I mean, we have digital competitors who are wholly digital.

I like to call them the unlicensed and unregulated amongst us because the They're the wild, they have no boundaries, they have no rules, they have no regulation, nobody regulates.

It's not that piece of paper called the FCC license, holding them back from anything, impacting revenue as well as impacting content.

That said, this is also an opportunity for radio and television.

to expand their offerings.

Excuse me.