If we're learning it, what is our intention in learning it?

Yeah, yeah.

I agree that we're doing that thing of AI is the great new hope.

Let's just deploy it everywhere we can think of and it'll solve all our world's problems.

It's a little bit like the ozempic of fat loss.

AI is the solution for efficiencies within the workplace and lots of other areas of life.

But It's such a convoluted story because I think there's different places where AI gives us advantages.

So where do you think AI should absolutely not be? Are there any taboos that you think we should put in place where it shouldn't be?

Mm

...

it is not gonna serve our- ourselves, our business, or anyone if we are getting into a total spin, you know, hustling and hustling and seeing there's more opportunity, there's more ways, what, what else can I implement? It...

There comes a point at which we need to just sort of stop and drop into ourselves, and this is where the businesses that really will thrive will be set apart from the others because this will be led by the human beings who can go, can drop in and just go, "Just take a breath." We can't think well when we're spinning.

Right

... and where I was.

But I think this adapt, being adaptable or being, fitting in and making things work in whatever environment got to this, you know, I talked about this self-abandonment thing.

It got to this point where I was really saying, "Well, well, who am I and what am I about?" And I think you're right.

But from where in your career did you actually found your purpose in life?

Well, it's a very good question.

Finding my purpose has been, as they say, iterative.

Every level and every stage of my career has brought more purpose.

I think, gosh, where do I go back to? I mentioned my first career was in the film industry and I worked behind the cameras doing something called being a clapper loader.

So you do the clapper board, 27 take three, and you basically help the camera team with all the lenses and loading the film.

I loved being part of a big creative project, a big collaborative creative project.

EMEA