What is a great partnership pitch from your perspective if someone's approaching you kind of thinking about, hey, we could do something like what are you looking for?

I'm looking for somebody that's actually gone out and really thought about it.

And as you said at the top of this, done your research, you know, and I don't think that needs to be deep and it doesn't need to necessarily be traditional, but you need to understand the person that you're pitching to.

Obviously, you know, LinkedIn is great, but also podcasts.

You know, if people are on a podcast, go and have a listen because you'll kind of get a feel for them.

for what they're about.

Even if they're not talking about themselves, they're talking about something else, you'll still get a feel.

And have you sort of experienced – like sort of pitching with or receiving from like charity partners you know a huge amount of you know not-for-profit funding is is philanthropy right or it's corporate partnerships you know the good the bad and ugly obviously not naming anyone but kind of have you had some really great experiences or have you had some approaches where you're like do you know what this just doesn't quite feel right or i'm not sure you've really got what we're trying to achieve

Could you just give us a bit of a what's the potted history of how you ended up where you are now?

Went to university in Leeds and then was doing some sort of promotional work and sort of weekend worrying around motorsport.

Never really thought about working in motorsport, but was really passionate about sport and entertainment and ended up at the Silverstone British Grand Prix.

I then ended up working with a number of cigarette brands, which are unfortunately at that time were the main source of income for lots of sports, including Formula One.

From there, I went to work for Stewart Grand Prix, which is a Grand Prix team that was set up by Sir Jackie Stewart's, Worked there a number of years before moving, as we would say, onto the dark side, which was basically working for our partners or sponsors, as they were known at that point.

So I then spent 15 years working with lots of different sponsors, whether it was through different teams, whether it was through agencies or whether it was directly with companies.

big blue chip companies like Orange Mobile Phones, Thomson Reuters, Virgin Management.

How did you kind of build it? What were you doing and why was it also kind of really important part of their sort of journey and organisation as well as it being a mandate? I think, I mean, I think it all kind of started when I was