Tell us a little bit about that.

That's right.

I mean, the masculinity influencers who are the key kind of figures in the contemporary manosphere now, are exploiting vulnerabilities that they know exist to do with boys and men's mental health, to do with their financial concerns, their ability to earn money, etc.

So they're playing into those anxieties by imparting a really, really harmful message to boys and men, which is that you are born without value.

And you have to earn your value, you have to prove your value.

They maintain that women are born with value because we're sexual and because we can reproduce.

This is really pseudo-scientific, sexist kind of stuff, but it lands with people who are looking for simple solutions.

And you would struggle to get any data from them.

And when you say post-feminism, give a very-

Post-feminism isn't a movement.

It isn't like a set of ideals.

It's not like feminism.

It's a kind of a cultural moment or a set of cultural responses to feminism, and some of those are, you know, feminism is great, women are empowered, but it's also because it's like we don't need you anymore.

We've gained equality, and that message became very pervasive in the cultural sphere and was kind of widely accepted then.

Discourses about gender moved away from material concerns during those decades, so the noughties and, and the 2010s, from, you know, concerns about material inequality, domestic violence, to cultural manifestations of power.

And it's kind of the pay, the payoff almost for-

Yet what we see in the documentary is fans who are loyal beyond description.

Yeah, well, I think you have to put yourself in the position of the teenage boy or the young man who's receiving this feed and how that looks.

These are very short form videos and reels that are presenting a lot of certainties about, I mean, certainties in inverted commas.

about the way women are, the way men are, you know, in order to be successful sexually, you need to do this.

Men are being put down, men are being left behind.

We need to kind of, you know, regain our masculinity.

We need to be stoic.

So much of it is just moronic.