Yeah.

And the BS is actually our belief systems.

And everything, when we're telling ourselves stories, and we get into a state that we get into, well, it also is in our body, in our physiology.

So our physiology, the state that we get into, and the stories we're ter- telling ourselves, our internal representations, our IRs, that drives behavior.

And then our behavior is what gives us the results or not.

And what is actually happening, Karen, is underneath all those behaviors, we have strategies that are running underneath in your unconscious mind that are driving the bus, pulling the strings.

So it's definitely a process, and it's something that can be done quick.

So what's one of the biggest mistakes that you see entrepreneurs making, um, when it, when it, when it comes to kind of growing their business and with their behavior? Is there sort of something that you see play out a lot, um-