
Dean Leibbrandt
Co-founder of Nakie, Australian sustainable outdoor goods brand made from recycled plastic bottles.
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Jul 20, 2026
The Hiring Strategy Behind an 8-Figure Side Hustle That Scaled Using Airtasker with Dean Leibbrandt
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Dean LeibbrandtGUEST
My brother and myself and my wife, so there's three of us, sort of started it.

Dean LeibbrandtGUEST
My brother, he went overseas for five years and I decided to join the corporate ladder.

Dean LeibbrandtGUEST
So I sort of worked my way through the ranks, working for Cadbury, Johnson & Johnson, Mondelez.

Dean LeibbrandtGUEST
And while he was away, every time he was away, my wife and myself would go and take our four weeks leave and we'd always go spend time with him and we'd always land up scuba diving.

Dean LeibbrandtGUEST
And every time we dived, especially probably early on, it was coming up on the boat and all we'd be talking about is, oh my goodness, the amazing manta rays and sharks and turtles and But then as soon as he started running out of money, started spending a bit more time in Asia.
17 MINS LATER
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19:25Jess WhatmanHOST
What's that period like? How are you prepping for this November coming up with Black Friday? Do you know what you're going to do?