Oh, no.

Oh, no. oh no, this is bad.

So I was like, okay, I'll come back.

I'll help you.

And so I went to this company called iFilm, which I've made so many good friends from this organization and so many people's careers I've seen grow through the years.

This was a precursor to YouTube.

And we started taking user generated content, digitizing it and putting it on the web.

Yeah, talk to me about kind of all these new offerings.

90, okay.

Well, always our Power of Women event.

That is our biggest, splashiest, the event that gets the most attention, has a lot of celebrities.

We honor, you know, it's the most sought after event.

And what the Variety Power of Women event is, in case people don't know what it is, we typically honor four to five women in the entertainment industry or media industry has really contributed to giving back again going back to giving back and then in addition to that we create an impact list of about 50 women who are the leaders in the entertainment industry and we do a beautiful dinner for about 300 women it's the most coveted dinner in the entertainment industry outside of going to one of the awards shows But it's a very emotional, wonderful evening.

And we do it once in Los Angeles, and then we do a luncheon in New York.

Some of the other things that we're doing that I certainly was excited about in 2024, and I'm excited to do again in 2025.

So if you step back from this story, you've been back for the second time for 10 years, what have you learned about this renewal of this brand? What are the principles that you followed? What could others learn about this amazing story of taking a brand that obviously had strength 10 years ago, but it's stronger today maybe than it ever was?