How do you come up with the concept? And what is the aha moment? How does that come about? And can you give some examples of when that has occurred with these Gather All events?

Yeah, and I think it can be broken down pretty easily into two categories.

So the first category is when a gather all is born out of some other event happening.

I'll give you a great example case study.

Cue the music.

They have their concerts.

And I thought, oh, you know what? Those are on Sunday.

it's a few people who are novices who join versus a mass of new people? How would you navigate either? Yeah.