So at two o'clock, I was like, oh, I could go for a coffee right about now.

Oh, my gosh.

Yes.

Especially for us as parents.

You know, we need that to sometimes at 3 p.m. coffee for sure.

But yeah, you asked about the model.

So what I love about our model and it's really what I'm familiar with.

What does your journey look like? And where'd that passion come from to reach the next generation?