amazing but yeah um we are just going to i guess why we can i brought you guys on is david you've sent me some notes on things that you want to um discuss but just for our listeners i think in the broad hour that we've got i think we'll be looking at um gary's career obviously david with echo cell collective um we also want to touch on vertical films as well

yeah um i mean it's um it's vertical short films so it's the idea of um so i i suppose the best thing is to do uh is to give a bit of an overview about what this realistically is globally and where it's sort of going So vertical content is literally what you're seeing right now from my perspective.

It's literally when you set up your phone, you're watching anything in the vertical format.

It's not horizontal.

It is straight on, which means that it limits the amount of information you can actually get.

Unlike with other feature films and various other content where you're watching it horizontally and you can see the landscape aspect of it, you can see the broad image base.

Here, it reduces what you can actually see and what you can actually take on board, and it becomes a real challenge for filmmakers.

absolutely yeah