So what tools are you guys using to kind of make that magic happen?

Yeah, we use, I think, the two main tools right now that we use are Power BI, which is basically an analytics tool that really brings, I would say, a lot of really good visualizations to some underlying data, allows us to bring in huge sets of data as far as like our sales data, all of that kind of into a really easy to understand format.

And Giving that to our crop advisors allows them to really quickly see, OK, what was I selling last year to this individual? Are we on the same time frame this fiscal year? How has the growing season changed? Is there a different product that I should substitute here compared to last year, what we were doing? Things like that, I think, are really what we use that tool most for.

And then in addition to that, we build it out with some more complicated things.

analysis for definitely some of the leaders on the team and things like that to go over, you know, how many platforms are people buying across, you know, region by region, which of these should maybe we be marketing towards, things like that.

And then in addition to that, we also use a tool called ArcGIS, which incorporates a ton of like spatial data.

So it helps us see, like right now we're definitely using it to Try to map out and show kind of where all the growers are for a crop advisor so they can see, okay, if I'm going to visit this grower, I can also visit these other two that are within a mile of them instead of having to bounce back and forth across, you know, a 20 or 30 mile radius.

So what is kind of toward the top or where do you think some of these data driven solutions are moving toward in the future?