So I know that employers are interested in outcomes and cost transparency, and those are general sort of terms, but what does it mean in your space? You started off, I think, with some talking about like implementation rate, and I'm sure there's a number of other key metrics, but how are you being held accountable these days?

We have service level agreements and we put into our contracts a certain amount of, for example, you use the example of multiple births.

Just to give you a couple of figures, a triplet in the United States is about $577,000.

A twin is $155,000.

That actually data is probably 10 years old.

So it's probably grown even more.

If you're in shelf insured employer, that cost is hitting your bottom line.

And I'm wondering what's being done today with AI in your space and then where it may be heading.

AI is amazing.

And there are so many...

There's so many things that AI can do.

And what we're looking at and exploring right now is how do we take manual busy work off of people's hands and make them more efficient? So I'll give you a couple examples in how we're using AI and we're doing pilots right now because we think that this will save time.

We're not looking at it as a way to replace people, but we're looking at it as a way to reduce busy work.

And one example that comes to mind is when someone comes into a fertility clinic They have a stack of medical charts because they've been pursuing a family.

What does access mean in fertility care, and what does it mean to expand access?