What does it look like?

We originally went on this journey of a phone app, because we thought, hey, presto, everybody's going to want a phone app, surely.

We all have phone apps, and I think that is the right way to go.

Um, we did develop it such that you can access it from your farm PC, but the theory was you would have these alerts come into your phone app that says, "Oh, you need to go to shed three.

We think there's a challenge." Or every day, it springs up with a score on the home screen to say to you, "This is what happened yesterday.

Things got better or things got worse." That type of approach.

I think the reality is, and it, and it's a bit of a warning for all of these data, artificial intelligence technology systems that are coming along, we as tech providers have to be very aware that the farmers that are listening to this podcast, you're, you're all busy and you've already got problems you're dealing with.

You know, I mean, did you ever imagine that you'd end up developing an AI-powered tool to help you, and then in the end other farmers, analyze data and make better decisions?