We have some contact with Oro Bindo.

And, you know, all of these things are so fascinating because Cohen's history of problematic history with communities, Auroville also, of course, is enlightened in its spirit, what it's driving towards.

But in fact, in its execution... is far less successful as a social experiment than you might like.

And so I think this is really kind of a testing ground for our ideas.

The good news is that they motivate us so highly to do something like this.

And then off we go, we launch, we try to do these things.

And then as experiments taking place in the real world, in competition with other cultural life forms, you might say, then there's a, you know, because it's a jungle out there.

What is the acronym for?

Yes, I'd like to know.

[laughs] Okay.

So the groups that worked in the first place had a strong sense of identity and purpose.

They knew that they were a group, what the group was supposed to do, that it was important, who was a member, in the case of a n- common pool resource, the boundary of the resource, and so on and so forth.

So a strong sense of identity and purpose.

Number two, proportional costs and benefits.

Not sustainable for some members to get all the benefits and others to pay the cost.

How would you message cooperation to be more effective so that all sides of cultural divides adhere to a lesson and a message of health and wellness that keeps the population safe? If you were that czar of messaging, what would you do?

Could you do something similar? You know, is-- what's been your own journey of inner practice, including drawing on maybe some of the world's contemplative traditions?

Well, I'll begin biographically as you did, Rick.

And, um, um, my dad was a famous author.

I think a lot of you have heard of him.

His name was Sloan Wilson.

And he wrote books that were said to define America in the nineteen fifties.

He wrote The Man in the Gray Flannel Suit and A Summer Place.

So now that I've said my bit there, over to you.