How has the, h- how has the business changed, uh, uh, during your career for selling roses and, and, you know, where is the market for roses now? Is it, is it at the big box? Is it at our local nurseries? Are there specialized nurseries? Tell us what's going on.

Yeah.

It's changed so much.

Yeah, you're right.

So, um, one of the key reasons why that All-America Rose Selection program, which was industry-driven, disbanded in 2012, is that over half of the dozen or so member nurseries went out of business, and we used to have nurseries that focused on roses, that, that was their sole crop.

And, and they would have field production, sell bareroot roses, um, to local greenhouses that would pot them up, force them, finish them for Mother's Day, sell them mail order.

And with a lot of them going out of business, um, the nurseries that picked up roses today are those larger nurseries, which are wonderful, that manage brands.

[laughs]