So maybe just talk a little bit about that.

For sure.

I think there's a tendency sometimes for organizations to over-engineer a strategic plan.

So if a plan takes more than six or nine months to create, the world has already changed for your organization from the time you started that strategic planning process to the time you've completed it.

So I think realistically organizations should be able to put together a strategic plan in three to four months, if not sooner.

And it doesn't need to be 15, 20, 25, 30 pages, the kind of thing that becomes so some dense and so convoluted that it isn't actionable.

It's almost a barrier to its own utilization.

Well, so building on that, why is measurement and evaluation so critical for a nonprofit organization? That's a topic near and dear to my heart, and I think it is for you as well.