David Plouffe
Political consultant and former Senior Advisor to the President of the United States
17
APPEARANCES
10
PODCASTS
012
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El-Sayed and Rogers square off in Michigan Senate race
9:31
9:41
9:52
21:37

Joe ScarboroughHOST
I just I think there were too many false positives and maybe the Democrats were never in as bad a shape as they thought they were.
David PlouffeGUEST
Well, I kind of disagree with that a little bit, because if you listen to voters, you know, our brand is still very, very weak.
David PlouffeGUEST
If the Democrats win one, particularly both chambers back, people are going to expect their lives to improve.
12 MINS LATER

Joe ScarboroughHOST
We're going to pull middle America in and embrace them and listen to them and be middle America's
The Washington Roundtable Live: The Final Stretch with David Plouffe
18:48
19:11
24:11
Susan GlasserPANELIST
Help us understand, like, you know, When did you really understand, you know, the contours of the Tea Party and what was going to happen in that election? Is there anything—if Donald Trump wasn't so intent on running an insane political play here with affordability, was there something he could have done? You know, how much of this is an own goal? What—
David PlouffeGUEST
Well, I will say it's going to sound a little self-serving, but that we somehow saw it the night of Barack Obama's election in 2008.
Susan GlasserPANELIST
It's going to be pretty hard to do that even if Democrats run the table next week, isn't it? I mean, how do you calibrate this question of the public thinks they're voting for accountability or even legislation? How are Democrats going to pass a legislative program to address the visceral rage that's powering the electorate right now?
'Oh, Katie': Psaki lets loose on Trump's new press secretary
31:28
31:45
Jen PsakiHOST
But as you're looking into the Texas data, are, are they working with any group of voters? Is it something that there should, everybody should be clear-eyed about in terms of how effective these ludicrous attacks are? What are you seeing?
David PlouffeGUEST
But let's say at least on aggregate that they're accurate or very close to it.
‘I DARE you’: El-Sayed says Trump is ‘too afraid’ to campaign in Michigan
11:28
11:37
Chris HayesHOST
You know, your job in numerous campaigns has, in part, has been, like, where do we deploy this money, for what, and what are the ads? How are you thinking about the efficacy at this point?
David PlouffeGUEST
Well, what I've learned is political money can't trump reality, and it's most important where there's a big disparity, so in some of those governors' races, it could make a difference, or when you've got a neutral political environment.
For Whom the Poll Tolls (with John Anzalone and David Plouffe)
34:19
34:33
39:31
David PlouffeGUEST
think that One, it captures people's general anger and concern and fear of the health care system, which Republicans have made worse.
David PlouffeGUEST
And so, you know, to John's point, could that move the rural vote in Kansas an extra two points, which is probably what he needs, potentially Hamilton needs.
John HeilemannHOST
Talk a little bit about that and talk about what you're seeing around the country.
MS NOW, CNN and Politico sue Trump over White House ban
39:00
39:05
Chris HayesHOST
Those are two stand-ins, but it seems like all the data we have says there's a lot of folks like that out there right now.
David PlouffeGUEST
Yeah, and all it takes is a few percent of people in districts or states to flip them entirely, and I think it's just the accumulation.
‘Immigration enforcement efforts have gone too far’: GOP Representative pleads with Trump
24:19
Chris HayesHOST
I mean, every ad I'm seeing Is, is a lot of it is on the terrain of the Democratic Party.
GOP talking points against 'crazy' lead to immediate embarrassment
34:13
34:31
34:37
43:07
Jen PsakiHOST
When you look at that chart and the move, what feels good about it to you? And what do you think people need to kind of be on planet Earth about?
David PlouffeGUEST
So it's good news if you're a Democrat because you're the only alternative in a two-party system for the most part.
David PlouffeGUEST
I think the challenges are, one, we have to win in a bunch of deep red territory.
8 MINS LATER
Jen PsakiHOST
Is this something where it's Elon Musk doing a 2024 playbook? Is this something Democrats in those states need to worry about? What do you think?
Obama's Campaign Manager's 2028 Scouting Report
14:22
14:32
14:40
David PlouffeGUEST
And so in those states, you've got Amy Acton, you've got Sherrod Brown, you've got Turek, you've got Sand, just to use those examples, who are defining what the Democratic offering is in this election.
David PlouffeGUEST
They're not focused on what happened in those states, even though Michigan's close to them, like what happened in the Michigan primary or what's happening in New York City.
David PlouffeGUEST
Now, I think our presidential race, not in the general election, but in the primary, yeah, that's gonna be a, a really big piece of it is, is what are people looking for? And I happen to believe it'll probably be more about the person, their biography, their values, their performance than ideology, but that'll be part of it.
8 MINS LATER
Trump's only campaign idea is a bad one: promoting himself
26:37
26:45
26:51
27:03
27:08
Jen PsakiHOST
Most Democratic candidates in swing districts are certainly probably hoping they run with this, but what do you think of it?
David PlouffeGUEST
I mean, it would appear at first glance and maybe second glance like kinda historical political malpractice.
David PlouffeGUEST
The only thing worse than being a president when you're presiding over the country when people are very unhappy, you're unpopular, they think you're doing a bad job, is trying to convince people they're wrong and you're right.
David PlouffeGUEST
So we saw a little bit of this, you know, with Bidenomics in the last administration.
David PlouffeGUEST
Uh, you remember back in '12 when Barack Obama won re-election in a really tough economic climate, we were very careful not to get too far [laughs] beyond where the voters would accept.
A Wounded Trump is a Dangerous Trump + A Conversation with David Plouffe
42:09
42:25
42:34
53:01
Michael CohenHOST
Are there any late deciders left or do we simply have two sides both hardened in their positions and thus turning out base becomes central to victory? How does this change the conversation around elections?
David PlouffeGUEST
There is a very dangerous, I think, false choice that's often presented, certainly in my party, which is you've got to think about it's either base voters or voters.
David PlouffeGUEST
middle persuadable voters and in any battleground state any close congressional district there's not enough of either you need both right you've got to drive up turnout through registration turnout and you've got to win enough of the middle in battleground states in competitive congressional districts that candidate who wins the middle almost always wins the election number one there is this you know a lot of political scientists that i you know admire say there's no such thing as a swing voter anymore but let's just look at the last 14 years okay You and I grew up at a time when it's like there weren't many landslide elections.
10 MINS LATER
Michael CohenHOST
Is there a remedy out there for the situation, either through regulation or through some changes in technology? Or is it simply an issue that must be governed and managed around enough counter messaging on social media so that the real message drowns out the lies and the misinformation?
Mad King Politics (with David Plouffe)
10:18
10:24
10:31
David PlouffeGUEST
What is there? They're still gonna have the ability over time to reconstruct their nuclear program.
David PlouffeGUEST
They are gonna be in power, and as you said, David, with probably more, uh, radical and younger leadership.
David PlouffeGUEST
By the way, the Israeli image, which was already quite poor all around the world, is now even worse.
25 MINS LATER
How Dems Can Defeat MAGA Once and For All
55 MINS LATER
David Plouffe: Democrats Have to Run Against Their Party
10:13
10:21
10:26
54:29
David PlouffeGUEST
I mean, when you, when you work in, in the White House, you, you get to see psychological profiles that are developed for world leaders.
David PlouffeGUEST
Trump's psychological profile is, like, literally a sentence long, which is just flatter the guy, and you'll get what you want.
David PlouffeGUEST
So on the one hand, whether you're a business leader, we've seen this a lot in Silicon Valley, you're a world leader, you know, you bend the knee, you say some things nice publicly, and, you know, he is like a dog.
44 MINS LATER
Tim MillerHOST
I come down on kinda one side, but I'm wondering what you think, as somebody who, like, both lives in the tech world and in the political strategy world.
Democrats Actually Win Something with Chris Hayes and David Plouffe
61:47
61:53
62:15
David PlouffeGUEST
But then they're gonna have stuff they're gonna try and pass, and they'll be successful in some and unsuccessful.
David PlouffeGUEST
I think one thing we have to do a better job is- is doing the- the same kind of intensive storytelling we do during a campaign when we're in government, which is, "We passed this and now a month from now, this person was able to get their small business open more fast." Or, "This person was actually able to get, you know, free training to become a plumber," or whatever it is.
David PlouffeGUEST
But if we fuse these things together, which is, yes, we would like the wealthy to pay more.
7 MINS LATER
We’re Not Dead, Baby!, with David Plouffe
5:15
5:22
5:33
David PlouffeGUEST
Anger at Trump, both because he hasn't done anything on prices other than make it worse and he seems focused on a bunch of stuff that's unpopular.
David PlouffeGUEST
Um, but at the end of the day, I think that, you know, winning New Jersey and Virginia by these margins is amazing, and I think some of the county level stuff underneath is even more promising.
David PlouffeGUEST
But, you know, ultimately for the Democratic Party to get to where it needs to go, we have to reliably be able to compete again in Iowa and Ohio, win the presidential race in the Sun Belt and the South.
10 MINS LATER
A Wounded Trump is a Dangerous Trump + A Conversation with David Plouffe
38:43
38:58
39:09
39:15
39:21
49:35
Michael CohenHOST
Are there any late deciders left or do we simply have two sides both hardened in their positions and thus turning out base becomes central to victory? How does this change the conversation around elections?
David PlouffeGUEST
There is a very dangerous, I think, false choice that's often presented, certainly in my party, which is you've got to think about it's either base voters or voters.
David PlouffeGUEST
And in any battleground state, any close congressional district, there's not enough of either.
David PlouffeGUEST
You need both, right? You've got to drive up turnout through registration turnout, and you've got to win enough of the middle.
David PlouffeGUEST
In battleground states, in competitive congressional districts, the candidate who wins the middle almost always wins the election.
10 MINS LATER
Michael CohenHOST
Is there a remedy out there for the situation, either through regulation or through some changes in technology? Or is it simply an issue that must be governed and managed around enough counter messaging on social media so that the real message drowns out the lies and the misinformation?