And it would be, by the way, it would be fantastic for us as a company if every business leader was a crafter, if every business leader had the data gene.

I think crafter-leader, that combination is very, very strong.

It ties back to the thing about getting pigeonholed in analytics, because that's how you don't let that happen.

As a person focused on your crafter instincts, let yourself get lost in the tool.

You'll never come back to any kind of business value.

You will get lost.

It's a vast universe.

I mean, it wasn't bad.