Could you give me an example then of where that could make a difference to someone thinking, well, what are these used for?

Sure, sure, sure.

I mean, there's a wide range of applications for the technology.

They largely fall into the consumer, industrial and healthcare spaces in the near term.

So a really great example for us is in smart labels and smart packaging.

So embedding what's called near field communication chips, our NFC Connect product into a smart package so you can tap it with a smartphone, you can engage with it as a consumer, you can authenticate it, you can use it for anti-counterfeit, detecting if something's being tampered with, and then even more broadly in that kind of really tracking and tracing it across the supply chain too.

Another good example is the Oura rings that we're both wearing today.

Where are most of the chips in the world currently manufactured then? And where does Pragmatic sit in that global landscape?