But the day-to-day lives of the staff that we've retained and employ is easier.

This podcast is brought to you by Groundshift.

If you're anything like me, you've probably realised that doing things the way they've always been done doesn't always lead to better outcomes on the farm.

And that's where Groundshift comes in.

Groundshift is all about helping farmers rethink the way that they approach their soils, the inputs into their system, and improving their overall farm system performance.

We focus on building resilience, improving efficiency, and ultimately creating more profitable farm systems.

It's not always about throwing more into your system.

But, yeah, there's a little bit of excitement because I certainly wasn't expecting, you know, a research project that this data nerd was doing was going to cause a multibillion-dollar company a few sleepless nights.