How have you found that evolution and a good approach for people to leverage AI in the marketing business development space?

I think there is huge opportunity and enormous excitement with good reason.

Reflecting on this process being set up, get AI to do what you're doing and refine, correct, edit, oversee.

That's the process.

But I don't want to give the impression this is a set and forget or a once off because then there will be garbage.

There will definitely be garbage if you do that.

I'll say that from the outset.

So I guess if there was a practice that was sitting on the fence and a bit about technology and the nervousness around some of the implications from a regulatory area and the like, what's your messaging and what have you learned from, again, you've already touched upon a number of the areas, but if we just go a little bit deeper into those details, how would you talk to them to say this might be worth your while? How would you go about that?