And maybe you've crossed some kind of finish line for yourself personally that you decide that, hey, it's time to sell.

Yeah, that's a good question.

And it's not one thing.

It's, I think when you get to a certain size and scale and the market at the time back in 2022 was, you remember in 21, whatever it was like, I mean, it's a sexy market.

Like it was Apple's building their library.

Peacock is building their library.

Everybody's like the, you know, the content wars were a real, a real thing.

I mean, of course, after